"essence of essential" = 26,100 hits
If there is ever a planet-wide contest to determine the greatest geniuses in the world, my vote will go for copywriters who write about spas. If there is ever a planet-wide contest to determine the people with the world's biggest cojones, again, I'm voting for the copywriters working for spas.
It takes both -- unparalleled genius and unmitigated hubris -- to write stuff like, "Our signature Pineapple Peppermint Rejuvenating Eye and Toe treatment uses the essence of essential oils to inspire the skin's inner youth energies and create a luxuriant glow."
Who are the nincompoops who say, "Wow! Sign me up for $120 worth of that!" and am I right to suspect that they're the same people who buy Chia Pets (or who bought that whole Iraq WMD story)?