Friday, January 15, 2010

Words I Love to Hate

satiate



If you don't see what's so horrible about this word, try copy editing marketing pieces for a couple of years. Right around the one-thousandth time you read "our menu will satiate your every culinary desire," you, too, will want to grab the copywriter by the shoulders and yell: "How about 'satisfy,' boy? What's wrong with 'satisfy'?"



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6 comments:

Mallory said...

LOL! Why do they insist on choosing the obscure word over the simple one? Drives me crazy! I was able to talk someone out of using "parse" today. Like nobody knows what the F you're talking about!

June Casagrande said...

"Parse" can be okay ... sometimes. But not usually in the middle of a marketing piece. Good job on talking him/her out of it.

A very satiating tale.

Mallory said...

Yeah it didn't make sense the way it was being used, but I guess someone over in Europe had originally written it

June Casagrande said...

As Steve Martin once said: It's like those French people have a different word for EVERYTHING.

Will Deuel said...

Satiate is definitely a word I will utilize. ;)

June Casagrande said...

Ah, "utlize."

: )

Such a perfectly okay word, so NOT okay in anything I've ever copy edited.

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