I'm not sure why I hate the word sugar. Lord knows I eat enough of the stuff. But, when spoken, it really grates on my ear. Those consonants just don't belong so close together. Shggrr. It's so fuzzy and tongue-twisting compared to Spanish's crisp azucar and French's oh-so-French sucre.
And don't get me started on Suge Knight. I realize that spelling it "Shoog" or "Shugg" was not an option. But was it really better to spell it in a way that suggests the pronunciation "Sooge"? He should have stuck with Marion. Now there's a name with real street cred, courtesy of one D.C. mayor.