"essence of essential" = 26,100 hits
If there is ever a planet-wide contest to determine the greatest geniuses in the world, my vote will go for copywriters who write about spas. If there is ever a planet-wide contest to determine the people with the world's biggest cojones, again, I'm voting for the copywriters working for spas.
It takes both -- unparalleled genius and unmitigated hubris -- to write stuff like, "Our signature Pineapple Peppermint Rejuvenating Eye and Toe treatment uses the essence of essential oils to inspire the skin's inner youth energies and create a luxuriant glow."
Who are the nincompoops who say, "Wow! Sign me up for $120 worth of that!" and am I right to suspect that they're the same people who buy Chia Pets (or who bought that whole Iraq WMD story)?
This means big boxes. The usual word to use in this context, if you mean what I think you mean, is cojones.
Thank you. I admire your huevos in pointing that out! : )
I'll fix now ...
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