One of those words has to be the verb -- it has to be. I just know it! If only we could tell which one.
Wednesday, February 10, 2010
The Fine Art of Headline Writing
Posted by June Casagrande at 9:44 AM
Labels: news headlines, Writing
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Yeah, this raises lots of questions, such as: (1) How do you launch an exit? (If the exit is a door, you could presumably put it in a rocket. Although technically, as long as the door is inside the rocket, it's not really an exit.) (2) WHY would you launch an exit? (I have no idea, but presumably I would understand if I were a reserve drain.)
Meanwhile, I recently got back from a holiday in Victoria (I live in the neighbouring state of South Australia). Had a great time. Among other things, I caught up with a friend I haven't seen in thirteen years and she gave me a copy of a book she'd published.
I was reluctant to admit it this morning because I was still a little sleepy, but now that it's night here, I'll admit: I don't know what this headline means. It makes my head hurt.
Glad you had a nice vacation or "holiday" as you folks in the muddy butt-crack and dirt-golf-course state might say.
(That's a funny video!)
I don't know what the headline means either, but I can just about figure out that it contains a whole bunch of economics jargon. I think there's a "trial reserve" (whatever that is) that's draining a "launch exit" (whatever that is) that's scheduled for May. Or something.
I thought you'd like the video. Can you imagine a similar advertisement working for an American audience, or are there just too many states that ALL need to be kept away from your beer?
I don't drink beer, so I'll have to take your word (and some very, very blurry memories) for it.
I don't drink beer either. Also, in reality, I have nothing but goodwill towards Victorians...
Uh-huh. Yeah. Like me and Kentuckians. Gotcha.
This goes beyond Crash Blossoms. This is an Implosion Blossom.
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