Showing posts with label marketing communications. Show all posts
Showing posts with label marketing communications. Show all posts

Friday, January 15, 2010

Words I Love to Hate

satiate



If you don't see what's so horrible about this word, try copy editing marketing pieces for a couple of years. Right around the one-thousandth time you read "our menu will satiate your every culinary desire," you, too, will want to grab the copywriter by the shoulders and yell: "How about 'satisfy,' boy? What's wrong with 'satisfy'?"



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Thursday, September 10, 2009

I Appreciate the Vote of Confidence


Typo scouting is not my thing, though you wouldn't know it from looking at my blog lately. I'm not looking for typos, but, like this promotional e-mail for Luxor Las Vegas, they keep finding me.
What does this spike in typos in my little world mean? Does it mean that copy editing, my most marketable skill (unless break dancing makes a comeback, and we all hope it will), is becoming obsolete? Will I soon be sitting in a dump atop a stack of VCRs along with a lot of other badly dressed white people arguing about hyphenation and/or who gets the cheese stuck to an old pizza box?
If corporations' and publications' quality standards keep heading in this direction, call me Junkyard Junie.





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