Wednesday, October 26, 2011

Copy Edit du Jour

What's more -- aside from a specialized curriculum -- private schools are notoriously known for their smaller classrooms.

Changed to:

Private schools are known for their smaller class sizes.

(Other bad choices aside, I can't BELIEVE the writer used "notoriously known" -- and for something positive, no less. That's the kind of thing I might make up as a ridiculous example of a bad adverb/flabby writing.)


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Friday, October 14, 2011

Copy Edit du Jour

"Our office handles a full range of podiatric needs including sports medicine and deformities of the foot such as Bunions, Hammertoes and Neuromas."

Changed to:

"... bunions, hammertoes and neuromas."

Classic example of overuse of capitals. Though I almost like the idea of Hammertoes as a proper name - a former ballet dancer turned hard-boiled detective? (Couldn't be any worse that the current prime-time lineup.)


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Thursday, October 13, 2011

10 Signs the Online Article You're Reading Is Completely Devoid of Substance

As you know, substantiveness is all about substance. And that’s exactly what we’re seeking every time we click an enticing headline from AOL News or Yahoo! Health or CNN Money – meatiness, meat, carne.

But too often, the popular online articles that lure us in with headlines promising interesting facts contain only facts that are kind of interesting or interesting things that are not really facts or factual things that aren’t terribly interesting or things we already knew but didn’t know we knew because they were presented to us as things we didn’t know. The result? We’re left disappointed by the articles’ utter insubstantiveness and shocking lack of substance.

I, for one, like many, for example, possibly you, have wasted many a half-hour chunk of time reading about how to pare down my leg-shaving expenses, interpret my cat’s nonverbal cues, and take 10 years off my earlobes. Luckily, the time wasted usually belongs to an employer and not to us. Nonetheless, it's time you could have spent learning how to gauge the power of your own handshake or channel Warren Buffet or paint on the perfect eyeliner “cat eyes.” So here are 10 surefire signs that the article you’re reading is a pile of hooey not worth the precious time you’ve stolen from your employer.


1. The article begins with “as you know.”
2. The article that begins with “as you know” follows up by stating something you know.
3. The bulk of the information is conveyed through images of beautiful married twentysomethings under the covers or Photoshopped blueberries.
4. The article’s best money-saving tip is “don’t spend money.”
5. The article’s best weight-loss tip is “don’t eat.”
6. A little math reveals that the article is telling you to eat 48 shiitake mushrooms and eight pounds of wild salmon a day and wash it all down with four gallons of green tea.
7. The sole source quoted in the article is credentialed as “resident” or “laid-off employment counselor” or “Fox News analyst.”
8. The article is written in the first person by someone you’ve never heard of but is proud she no longer spends $480 a month on NetFlix.
9. The article contains a numbered list.
10. The list of tips is a nice round number like 10, even though the writer clearly ran out of material at 9.

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Wednesday, October 5, 2011

Wonderings and Googlings: Wherein I wonder about words, then I Google them

I'm no spring chicken = 647,000 hits
I'm a spring chicken = 18,000 hits


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Wednesday, June 29, 2011

How to Speak Elevator

Welcome, visitors to the United States! While you’re here, you’ll probably have lots of opportunities to ride American elevators. Don’t worry! Navigating them is easy with this handy guide:

HOW TO SPEAK ELEVATOR

1 =
Ground floor OR
The first floor above the ground floor OR
The first floor below the ground floor

2 =
Second floor OR
Second floor not counting the ground floor

14 =
14th floor OR
13th floor OR
Certain death

P =
Parking OR
Penthouse OR
Pool OR
Patio OR
Presidential suite OR
Parking level Pink OR
Parking level Purple OR
Parking level Pocahontas OR

P1 =
Up one floor to lowest level of parking structure OR
Up multiple floors to the highest level of parking structure OR
Down one floor to the highest level of subterranean garage OR
Down multiple floors to the lowest level of parking garage OR

G =
Ground floor OR
Garage OR
Goofy

GL =
Same as G

G1 =
Up one floor to lowest level of multi-story parking structure OR
Up multiple floors to highest level of multi-story parking structure OR
Down one floor to nearest level of subterranean parking garage OR
Down multiple floors to lowest level of subterranean parking garage OR
Lowest ground floor of a split-level area OR
Highest ground floor of a split-level area

B =
Basement OR
Balcony OR
Bar

B1 =
Highest underground level OR
Lowest underground level

R =
Roof OR
Reception OR
Rear door open OR
Restaurant level OR
Retail level

F =
Front door open OR
Fitness center OR
First floor OR
Faculty OR
Sound fire alarm

L =
Lower level OR
Lobby OR
Loge OR
Lower level of underground parking OR
Library OR
Lounge

LL =
Lower level OR
Lobby OR
Loge OR
Loge Lounge OR

M =
Mezzanine OR
Maternity ward OR
Men’s department

C =
Casino level OR
Conference center OR
Cosmetics department

Two triangles pointing away from each other =
Open door OR
Close door with a hollow gesture of courtesy to the sprinting passenger you’re slamming the door on

Two triangles pointing toward each other =
Close door OR
Feel like you’re doing something productive as doors continue to close at the same speed they would have had you not pushed the button

Telephone symbol =
Call for help OR
You better have a cell phone because it’s the only way anyone will ever know you’re stuck here

Framed elevator inspection certificate =
This elevator has been inspected for safety within the last 12 months OR
The city official who oversees elevator inspections is blowing his bribe money in the Caribbean OR
Thank you for buying this ACME elevator-ready frame. Place your own certificate here.




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Monday, April 11, 2011

Wonderings and Googlings (Wherein I wonder about words, then I Google them)

"I'm special" = 2,800,000 hits



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Wednesday, April 6, 2011

Subject-Object Agreement? Don't Hold Your Breaths.

Here's a headline from today's New York Times:

At Particle Lab, a Tantalizing Glimpse Has Physicists Holding Their Breaths

Breaths? Really?

I've written before about subject-object agreement, like "Users who experience dizziness should call their doctor."

The bottom line is there's no right answer in most of these situations. But I bet that about 99 out of 100 editors would have made "breath" singular -- a collective concept -- in that NYT headline. " Breath" isn't usually treated as a count noun. It's more of a mass noun. And if a nation can breathe a collective sigh of relief, can't breath be as collective as sigh?

Odd choice. Not wrong, per se. Just odd.

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